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Ife Studies in English Language - Abstract

Title

POLITENESS STRATEGIES IN TELECOMMUNICATIONS NETWORK PROVIDERS’ UNSOLICITED SMS IN NIGERIA

Authors

AJAYI Temitope Michael and TELLA Samson Adekunle, Department of Linguistics and African Languages University of Ibadan

Published

© Ife Studies in English Language Vol. 12(2) 2016, pp. 36-49

Language

English

Abstract:

Telecommunications network providers in Nigeria recognise the patronage power possessed by their customers and subscribers, hence their being politically-correct in their language use in their verbal and non-verbal virtual interactions with them. This study examines the politeness strategies employed by mobile telephone network providers as evident in the unsolicited short message services (SMSs) sent to customers. This is done within Brown and Levinson’s Politeness and Arundale’s Face Constituting theories. The findings reveal that positive, negative and bald on record politeness strategies are persuasive marketing devices employed by the said network providers to woo and win the hearts of their customers.

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